We've helped 378 Health Practitioners & Fitness Coaches transition fully online so they can grow their business and...

spend more time with their family!

Boss Coaches ELITE

Launch and grow your online Health/Fitness Business with the Elite 6 month Mentorship.

We’ve helped 378 Health Practitioners and Fitness Coaches transition fully online so they can grow their business and spend more time with their family. 

We provide a personalised 180-day roadmap with step-by step guidance on marketing, sales, onboarding, delivery and psyche & performance

A fully comprehensive offer with everything required to see real, sustainable and predictable results.

Platinum Mastermind

Platinum Mastermind is our Flagship 12 month Program.

You'll learn how to take your business from $5-$10k months to multiple 5 -6 figures/month.

This is a laser focused, high level, hands-on mentorship from Rob, Lou and their expert team. This is an annual mentorship program where the ultimate goals are:

- Build out your talent bench of A-PLAYERS

- Grow your business vision, mission & impact

- Dial in SOP's that allow you to be the CEO of the company

- Automate & delegate to your talent bench

- Scale to multiple 6 figures with a proven success roadmap

Boss Coaches Accelerator

Not ready to go fully online and want to test the waters by working it as a side hustle?

A course you can purchase and implement immediately to launch your online health/fitness business

Boss Coaches Accelerator will show you how to:

-Dial in on your Dream Audience

-Map out your irresistible offers

-Land your first online clients

What We Can Do For You


We'll help you get laser focused on your dream audience and how to become position your message in front of them for maximum impact and results.

We'll immediately devise a personalised roadmap to guide you by the hand towards your first $10k month. The exact roadmap our $10k award winners used to hit their first $10k month.

Boss Foundations is designed to help you grow and audience of potential dream clients that all relate to your message so they continue to come back for more and eventually buy your services


Discover our highly rivalled ACES Formula that will guide you step-by-step to create magnetic content and drive heaps of qualified leads, allowing you to use Facebook and Instagram to land your dream clients.

Our Magnetic Content Cadence will allow you to drive multiple leads through your business before using our expertly devised scripts for DM conversations so that you can fill your calendar with qualified appointments


We'll unveil our "Care Call Method"™️ that allows you to sign new clients without using the old school sales techniques.

We'll arm you with our:

-Care Call Script

-Follow up Scripts

-Objection Handling Scripts


Use our systemised onboarding matrix to onboard new clients with the greatest of ease.

We'll automate the entire process for you to build trust straight from the outset with the added bonus of better team efficiency


Program delivery is paramount to create an exemplary service, all the time, every time.

Boss Delivery will set up your client deliverables so that they never want to leave you, resulting in less churn, better results and more profits.


An important realisation of your online business is that systems beat skills.

We help you to create and implement systems that make your life easier as your business grows.

Who Are We?

Rob McVie

Lou McVie

Rob originally started his fitness career at the tender age of 16 before joining the Army and becoming a Physical Training Instructor.

After leaving the Army, he held down every position in the industry before going solo.

He launched outdoor Bootcamps in 13 cities throughout the UK, owned 3 Boxing Gyms, an MMA Club, Fight Promotions Company.

He later went into business for the first time with Lou, opening up a 6000sq ft Gym and filing it to 1656 clients inside 4 years.

Fed up with being tied down to a specific location and time constraints, Rob launched his Bossman Life online Coaching program for 40+ men before becoming one of the Health/Fitness Industries most sought after coaches

Rob now coaches Health Practitioners & Fitness Coaches in 18 countries around the world and is also studying for a PHD in Integrative Medicine, motivated by the death of Lou's best friend to cancer at the age of 30

Lou was a youth dance champion before opening her own Dance Studio that eventually became the largest of it's kind in South West Scotland.

Lou later trained as Group Fitness Instructor and Personal Trainer where she had huge waiting lists for her services

She then went on to qualify as a Psychotherapist and Psychologist where she later opened and successfully ran her own clinic.

Wanting to make more impact, Lou launched her Empowered Woman Life Online Coaching Program that she built to $240k inside it's first 12 months.

Lou is now the Psyche & Performance Coach here at Boss Coaches where she shows our clients how to become the best version of themselves so they can grow their their online coaching business

Hundreds of Success Stories

Joe Davies

Naomi Holbrook

Pardha Saradhi

Frank Madore & Mindy Lagdameo

Tom Harris

Chris Flynnt

Aaron Jameson

Dave Rowe

Jan Malloch

Michelle Payne

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